Three forces will determine winners and losers in the metals industry over the next 24 months: the push for green steel, rapid digital upgrades on the shop floor, and a significant realignment of global demand. To achieve better margins and steadier orders in 2026–27, focus on these three key areas.
Prioritise small green investments that certify low-carbon content for big buyers.
Automate 1–2 pain points (predictive maintenance, Quality Control) this quarter, and they pay back fast.
Target non-China buyers and GCC project procurement lists now; pricing gaps and demand pockets exist.
2026–27 will reward manufacturers who combine lower emissions, fewer mistakes, and smarter market choices. Do those three, and you’ll outperform peers without doubling headcount.