When Explosive Whey launched in 2021, they had something rare in India’s supplement market: athlete-grade products, in-house manufacturing, and Informed Sport certification from day one.
But their biggest challenge wasn’t quality; it was visibility, consistency, and digital scale. Athletes trusted their products. Their story was powerful.
But their digital engine wasn’t built to carry national demand. That’s where Sorted stepped in.
The Plan
Our initial audit revealed three friction points slowing growth:
Brand clarity wasn’t translating online
The purchase path was leaking conversions
No lifecycle system existed
Explosive Whey had the right product. They needed the right ecosystem.
What That Built
Over the next 4 years, we built them:
Branding + Packaging
Website + CRO
CRM + Automation
Paid Ads on Facebook, Instagram and Google
Marketplace strategy
SEO + Content
These results didn’t come from better ads. They came from better systems. We tested their AI Readiness score at 94/100 (Check out your score today for FREE).
This is what they said about us…
Why This Matters
Most businesses don’t fail due to a lack of demand. They stall because growth isn’t designed to repeat.
Explosive Whey’s success wasn’t accidental; it was engineered.